It is virtually impossible for a business to succeed in today’s digital world without an online presence. Since more and more people are choosing to handle all of their shopping needs on the internet, your business needs a website that will help drive sales. A poorly designed website will drive potential customers to your competitors. If you are noticing a lot of website traffic without many sales, then there is probably a serious problem on the site that needs to be corrected as soon as possible.
Here are the five ways that your site could be hurting sales.
Hard to Navigate
Your website needs to be extremely easy to use if you want to gain a lot of new customers. People are very impatient when it comes to online shopping, so nobody wants to spend more than a few minutes trying to finding the information they need. If someone is unable to find what they want in a few minutes, then they are going to move on to the next business. Easy navigation is vital to building a strong online customer base, so it should be the main priority of your website.
The overall design of your website is the first thing everyone will notice when they visit for the first time. A beautifully designed website is a great way to make a positive impression on consumers, but you can also drive them away with an ugly site. You want your website to come off as clean and professional, so you need to limit the clutter and make everything very easy to read.
No Mobile Functionality
If your website does not have mobile functionality, then you are going to lose a large number of potential customers. Smartphones are quickly replacing computers as the most popular way to access the internet, so you need to make sure your website is mobile friendly. If the website takes too long to load or looks unattractive on the smartphone, then you are going to lose sales. Creating a separate mobile website is the best way to maintain an attractive website for smartphone users. This mobile website will automatically adjust font to make everything easy to read and navigate on any smartphone.
Out Of Date Information
Nothing looks worse than providing outdated information on your company’s website. Keeping out of date information on a website makes it look like you have an unorganized business that does not care about the needs of the consumer. Adding new information on your website on a regular basis will ensure it stays relevant while also serving as a great way to connect with your customers.
Unreliable Website Hosting
A web hosting service will provide the server space needed to properly run and maintain your website. While you may be inclined to use the cheapest option, failing to choose a reliable web hosting service can severely hurt your sales. Unreliable hosting will cause your website to load slowly, fail to properly load or completely crash. Nobody is going to have the patience to deal with these annoying issues when there are so many other options available. If your website is not up and running smoothly at least 99.9 percent of the time, then it is time to look for a new web hosting service.