The important thing that you must think about when organizing your shop is that people are visual beings. Our sight is the most immediate way that we take in information. So, if you’ve ever brought your store’s visuals into question, this alone should let you know that you need to put an effort into them. Every inch of your store costs something, so you should think about all the parts of your store that can bring you money. Unattractive in-store displays will do you no good. This is where virtual merchandising steps in, as a way to boost the aesthetic appeal of your store and products.
The Rule of Three
This is a common rule for visual merchandisers, which relates to displaying your products in threes in order to make them more visually pleasing. You might want, for example, to arrange products by height, so you would use a short, medium, and a tall item. There is a reason why this works so well. It’s the appeal of asymmetry. Our eyes simply keep moving, looking around the asymmetrical arrangement. When something is symmetrical, our eyes will usually focus on a single spot.
Another visually appealing tactic is the “pyramid principle”, which means that you put a product on top, and the others a step down from it. This way, the eyes will first focus on the top-most item, and then go downwards step by step.
Think About Display Colors
It is of no surprise that color plays a very important role in the customers’ experience. It elicits a particular emotion and has an effect on how people perceive your product. The fact is that our minds attach certain emotions to every color. For example, red and orange are arousing, while green and blue are calming. People are generally more likely to remember the color than the object, and it takes up a large part of their assessment of what they are buying.
You should know that bold colors are attractive to the eye. Going with heavily saturated colors and creating strong contrasts attracts attention. A subtle backdrop focuses the customers’ attention on the products you are selling. A solid white or black will really make your product pop.
Group Matchable Products
When you group products on the like with like basis, you give your customers the more reason to buy more products from you. Another reason why this works so well is because it saves them the time for looking around the store for items they can match and mix. It’s basically why a grocery store will place peanut butter right next to jams. The way that you can see this is as creating categories. But you can go deeper than that, and group items within categories. For example, you can have items that are of the same color, size, price, or type together.
Make Use of Brochures
Brochures are a great way to attract your customers’ attention and interest them in browsing through your inventory in order to see what you have to offer. Make sure that they fit with your business and brand image well, and are professionally designed, without an overabundance of fonts or confusing product listings. Finally, you should make use of DisplayME brochure holders in order to make the brochures truly noticeable in your store.
Show Instead of Tell
A fact that you need to make use of is that people generally want to have an idea of what something will look and feel like before they buy it. Therefore, you should display your products in such a way that people can identify with them and be able to visualize them on themselves or in their homes.
A great way when it comes to clothes is that you include a policy that your staff wears them. And, of course, make use of mannequins, which you can style any way you want. In the case that you’re selling furniture, you will want to set up displays that enable people to have a vision of what it will look like in their own homes. You’re basically giving your customers a point of reference, which is making sure that your products get sold.
Adapt to the Trends
Visual merchandising is a kind of art. There is a lot of factors that you need to keep in mind in order for it to pan out. What you must never forget is that it’s always necessary to adapt. Always see what works and what doesn’t, and change your displays according to the trends.